CLIENT STORIES
Revamped Arizona’s go-to pet sitting service with a clean new site.

Revamped Arizona’s go-to pet sitting service with a clean new site.

65%

Increase in average time spent on site

2x

Faster mobile load speeds

Learn how Yesspet Pet Care transformed its brand and booking experience with a high-performing website built to attract luxury clients, improve local SEO, and scale trust through design.

Yesspet Pet Care is the trusted name in luxury pet sitting for high-end clients in Ahwatukee. Known for exceptional in-home care and deep personal connection with pets, the brand had long outgrown its original online presence. As it transitioned from The Pawsitive Pet Sitter to Yesspet, the founder needed more than a website redesign — she needed a complete digital transformation that aligned with a clientele accustomed to top-tier service. Copley Digital partnered with YessPet to create a site that didn’t just look better — it felt intentional, modern, and built for scale.

From trusted neighborhood sitter to the gold standard in Ahwatukee

For years, The Pawsitive Pet Sitter quietly built a loyal following among Ahwatukee’s most attentive pet owners. The founder wasn’t just showing up to feed cats and walk dogs — she was becoming part of her clients’ lives. Word spread. Referrals came in. And the business outgrew its name.

The rebrand to Yesspet Pet Care marked a shift. Same founder, same warmth, but now speaking directly to a different type of client. Ones who expect excellence. Ones who want their dog sitter to feel like a private chef. The new brand was clean, elevated, and confident. The website needed to reflect that — and fast.

That’s when she brought in Copley Digital.

Luxury clients don’t book through clunky forms

The original website didn’t reflect the quality of service the brand was known for. It was slow, dated, and lacked structure. Mobile UX was inconsistent. The booking flow felt generic. There was no SEO foundation and no flexibility to scale content or services.

We rebuilt everything on Webflow from the ground up — no templates, no half-steps. The new experience had to match the brand’s new voice and vision.

Strategy and execution

Yesspet needed a site that felt equal parts elegant and trustworthy. We designed a responsive experience that worked flawlessly across devices and made it easy for users to explore services, build trust, and take action.

Here’s what we implemented:

  • A mobile-first layout using real client imagery and warm, editorial-style design
  • Multi-step booking form built to feel effortless and intuitive
  • CMS for services and blog content, giving the team a way to scale content easily
  • Full Google Analytics setup for visibility into on-site behavior
  • Technical SEO enhancements including schema markup and fast load times
  • Strategic use of serif typography and white space to establish luxury from the first scroll

Early wins that matter

Within weeks of launch, session duration went up. Load times dropped. The booking experience became clearer and faster. Mobile engagement improved across the board. Most importantly, the client began getting immediate feedback from her audience — clients were complimenting the site, and new leads were converting faster.

The site wasn’t just performing better. It was changing how people felt about the brand.

Built for trust. Built to scale.

This wasn’t about flashy design or over-engineering. It was about building a digital experience that made clients feel like they were in the right place from the moment the page loads. Every element — from the typography to the form copy — was designed to feel soft, human, and elevated.

With a strong CMS, SEO foundations, and fully modular layout system, Yesspet is now equipped to grow without needing constant rebuilds. The site is beautiful, fast, and built to last.

Industry:
What We Did:
Webflow CMS
SEO
Booking System
Use Cases:
Build Trust with Luxury Pet Owners
Streamline the Booking Experience
Position as the Top Pet Sitter in Ahwatukee
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