Rebuilding a Wellness Brand from the Ground Up
Before working with Copley Digital, The Temple Cleansing Center had a mission: help clients feel lighter, clearer, and more in control of their wellness journey. But their website didn’t reflect that. It looked outdated, wasn’t optimized for mobile, and lacked the clarity and structure needed to convert visitors into booked clients.
They were offering transformative health services — but their digital presence didn’t feel transformative at all.
They needed a site that aligned with the emotional and physical benefits of their work. Something warm, modern, and built to grow with them.
That’s where we came in.
Turning Values into a Visual Experience
The Temple Cleansing Center had a clear vision:
- Educate new clients on the benefits of internal cleansing
- Build trust through transparency and clarity
- Make it easy to book services, browse offerings, and get questions answered without overwhelm
Our job was to turn that vision into a digital experience that felt human, grounded, and premium — with zero fluff.
We started by getting to the heart of the brand. The Temple isn’t a spa, and it’s not just a wellness studio. It’s a healing environment. That energy had to come through in every part of the site — from colors and typography to copywriting and layout structure.
What We Delivered
Copley Digital provided a full-stack solution — design, dev, SEO, and strategic content — tailored to their exact services and audience. Our deliverables included:
- Full website redesign and rebuild in Webflow
- CMS-powered Services page with SEO-optimized layouts
- Internal blog structure and writing templates
- Clear CTA flow on every page to increase bookings
- Schema markup and local SEO configuration
- Foundational mobile performance optimization
- Clean image compression and semantic structure
- Setup of Google Analytics and Search Console
Everything was built with scalability in mind — so that even as their service offerings evolve, the backend can flex and grow.
A Site That Educates, Converts, and Inspires
The old website was flat. No real explanations, no customer journey, and no clear difference between The Temple and other wellness studios.
The new site tells a story — not just about services, but about why those services matter.
Every Services page includes structured educational content written in the founder’s voice:
- “What’s Included”
- “Who This Service Is For”
- “Why This Matters for Long-Term Wellness”
We also incorporated spiritual and emotional cues to mirror the center’s hands-on, deeply intentional approach — without ever losing the clarity needed for new clients to take action.
Results That Matter
After launching the new website, The Temple Cleansing Center saw immediate improvements across the board.
+92% increase in time spent on Services pages
Visitors were finally engaging with the content and reading full breakdowns of what each service involved.
3x faster mobile load speed
PageSpeed scores jumped from 38 to 92, dramatically improving mobile performance and bounce rates.
+43% increase in new appointment requests
Within the first 60 days post-launch — without running any paid ads — appointment form submissions rose as visitors better understood the services offered.
A Studio That Finally Feels Like a Temple Online
This wasn’t just a website refresh. It was a re-alignment of the digital experience to match the level of care being delivered in person.
No more generic templates. No more walls of confusing text. Just a simple, beautiful, clean site that invites people to learn, trust, and book.
The Temple Cleansing Center now has a site they’re proud to share — and a digital foundation strong enough to grow with their vision.
