People’s Choice Plumbing partnered with Copley Digital to turn a dated local website into a conversion-focused, SEO-ready platform. Built from the ground up in Webflow, the new site finally reflects the level of trust, speed, and reliability the business is known for — and gives them a real shot at dominating the local search results in Chandler and beyond.
Trusted by thousands in Chandler — but not by Google
People’s Choice had already earned their reputation on the ground. Honest service, fast response times, and a no-BS approach made them one of the most referred plumbers in the area. But online, none of that came through. The old site was outdated, had no real SEO structure, and offered a poor mobile experience. It was costing them leads every day.
They didn’t need a rebrand. They needed a performance-driven rebuild.
That’s where Copley Digital came in.
Stats that matter
+58% increase in average session duration
–3.2s decrease in mobile load time
+42% improvement in mobile conversions
4 new city-specific landing pages added for SEO
1 clear call to action across the entire funnel
What we did
Built for clarity, speed, and growth
We redesigned the site on Webflow from scratch. No templates. No fluff. Just a clean, modern layout that guides users toward booking without distractions.
- Fully custom Webflow rebuild
- Mobile-first layout focused on speed and clarity
- Local SEO strategy baked into service pages
- CMS-powered blog system for long-term rankings
- Structured data and schema for Google visibility
- Analytics setup for tracking every click.
