Increase in Google Rankings
More booked online-appointments
Before partnering with Copley Digital, LifeStyle Family Medicine had just launched their practice — but their website wasn’t helping them grow. In fact, it was holding them back. The previous site was completely different from what they had envisioned. It lacked critical features, felt generic, and failed to reflect their core values or expertise in primary care.
As a new clinic, they needed a strong digital presence to build trust fast. Their existing site wasn’t ranking, wasn’t converting, and didn’t showcase what made them different.
That’s when they brought us in.
LifeStyle’s goals were clear. They wanted a website that reflected their brand and values, felt professional but warm, and positioned them as the go-to authority for primary care in their area. They also needed to generate bookings, improve local SEO, and make the user experience more intuitive.
To make that happen, we focused on three core objectives:
LifeStyle isn’t your typical primary care practice. They take a hands-on, root-cause approach to healthcare. No rushed appointments. No band-aid treatments. Every patient gets the time and attention they deserve.
This mission became the foundation for the entire site strategy — from the copy to the visuals to the call-to-actions. We wanted every visitor to understand right away that this is a place where they’ll be heard, cared for, and treated holistically.
Copley Digital provided a full-service solution for LifeStyle’s relaunch. Our deliverables included:
The final build included 8 fully designed and developed pages, built with scale and performance in mind.
We didn’t just redesign the website — we reimagined how a modern primary care practice should show up online.
The new site was fast, mobile-first, and structured for growth. We used semantic markup, clean CMS structure, and SEO-focused copy to make sure the site performed just as well as it looked. Key features like a dynamic services page, automated booking integration, and Google Analytics gave the LifeStyle team the tools they needed to keep improving post-launch.
Everything was built with conversion in mind — from the way we structured information, to the simplicity of the navigation, to the clarity of the calls to action.
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Within a year of launching, LifeStyle Family Medicine wasn’t just seeing more traffic — they were dominating local search results.
Thanks to the on-page SEO structure, schema markup, and service-area optimization, the site now ranks in the top 10 for dozens of high-intent keywords in their city. Site speed drastically improved, bounce rate dropped, and patient bookings increased.
The SEO-driven blog posts and optimized service pages also started capturing long-tail keywords their competitors had completely missed.
The client was thrilled with the results. For the first time, their online presence actually matched the level of care they deliver in person.
Patients could now easily book visits online through their integrated EHR system. The site reflected their professionalism, their values, and their unique approach to care. No more confusion, no more generic templates. It finally felt like them.
Our approach from day one was to study the Arizona primary care landscape and find the gaps. We looked at what competitors were doing poorly — rushed design, thin content, no trust signals — and turned that into opportunity.
Every section of the site was crafted to build confidence and trust. Clean layouts, patient-focused messaging, and thoughtful imagery helped communicate the quality of care patients could expect. Instead of stock photos or corporate visuals, we used real messaging that made the practice feel approachable, human, and credible.
One of the biggest challenges was balancing medical professionalism with warmth and empathy. We didn’t want the site to feel sterile, but we also couldn’t sacrifice clarity or structure.
Finding the right blend of UX and visual design took iteration. We experimented with multiple layouts and image styles until we found a direction that felt trustworthy, modern, and calming — without being overly clinical or cold.
We also had to keep things simple. Too much visual noise would hurt trust. Too little would feel generic. The final result is a clean, compelling site that makes it easy for patients to say “yes” to booking.
For LifeStyle Family Medicine, the website became more than just a digital brochure — it became a growth engine.
Copley Digital helped them launch with authority, build patient trust, and climb to the top of search results — all without cutting corners or compromising their values. The practice now has a solid foundation to scale and continues to grow with a site that brings in real results.
This is what happens when great healthcare meets great design.
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